Super
Growth Thinking
Weekly Dose of Brain Food For Consumer Brand Growth
For founders, C-suite, and investors of consumer brands to drive better decision-making by applying Growth Thinking; a set of mental models, analysis models, and frameworks used by today’s top growth marketers to achieve outlier results.
Join a Community of Top Growth Minds from Fast-Growing Brands
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From Insights to Impact
Benefit from Jimmy Joe's unique journey across finance, entertainment, and consumer brands, blending data-informed decisions and compelling brand narratives.
Beyond Tactics
Embrace a new paradigm of growth. Dive deep into mental models, frameworks, and strategic thinking, not just surface-level growth hacks.
Tailored for Top Executives
Each issue prompts reflection and action, empowering you to make more informed, data-driven decisions. It's content curated specifically for the C-suite.
A Synergy of Creativity and Analytics
Discover how to fuse creative marketing with robust analytics for a holistic approach to brand growth.
Subscribe and Supercharge Your Brand's Growth Journey
SGT is tailored for decision-makers driving consumer brands forward.
Sign up for my weekly newsletter where I share my experience in decision-making from helping 4 venture-backed consumer brands scale up to 9 figures in revenue, raise over $200M, and create over $1.5B in value as the key in-house growth exec.
What's Inside
Real-World
Case Studies
Learn from Jimmy's hands-on experiences with top consumer brands and their moonshot journey into maket leaders.
Data-Driven
Decision Making
Learn how to utilize data to steer your brand narrative in today's privacy-first digital landscape.
Storytelling and
Brand Engagement
Discover how to blend compelling storytelling with robust marketing strategies for unparalleled engagement.
Operational
Insights
Explore the intersection of supply chain, operations, and growth, and how to harmonize them for maximum impact.
Join Our Community of
Top Growth Minds
Be part of a select group of leaders who are reshaping the consumer brand landscape.
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Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
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Position, Company name
Name Surname
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Name Surname
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Rhett McNulty
Investor, Shopping.com ($620M exit) & Branded Research
Charles Leikauf
Founder, Arbor Men's
Ashley Miyasaki
Chief of Staff, Papa & Barkley
Kevin Li
CMO, 2x Y-Combinator Alum
Ken Chen
Co-founder, NatureBox & Narrative Ads
Amanda Byrd
CXO, GDX Studios, Hustler, LiveJasmin
What is Growth Thinking
Growth Thinking is not growth hacking.
Growth Thinking is a set of frameworks, mental models, and analysis models used to manifest better decisions for solving growth problems and managing risk in the uncertain and high-stakes pursuit of scaling a brand.
Growth Thinking: A foundation for better, clearer, and smarter decision-making to drive growth.
Mental Models: Simplifying the patterns of growth.
Growth Thinking helps present problems from multiple perspectives. Mental models, heuristics, and cognitive biases combined with behavior economics and consumer psychology contribute to more rational and informed decision-making.
Analysis Models: Converting uncertainty into probability.
Growth Thinking helps in managing risk and calculating probabilities. Analysis models such as Scenario Planning, Pre-mortem, and Backcasting help unveil future states. They help turn uncertainty into probabilistic exercises and bridge towards a goal.
Frameworks: Building strategies based on structures, mechanics, and dynamics.
Growth Thinking helps construct frameworks necessary for generating and driving marketing strategies forward. It helps identify the right building blocks based on the specific business context resulting from the models.
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